ST. PETERSBURG, Fla., March 22, 2010 /PRNewswire via COMTEX News Network/ -- HSN, a leading interactive multichannel retailer, announces its partnership with legendary fashion icon, supermodel, actress, singer, businesswoman, author, mother and face of an entire generation, "Twiggy." Twiggy will launch her own lifestyle brand of apparel and accessories called "Twiggy London," exclusively on HSN.
"I am excited to partner exclusively with HSN and draw on the network's expertise in building brands. This collection will be my first launch in the U.S. It is a true lifestyle collection that makes dressing easy and age appropriate. No matter what your age, you can always look stylish and on trend!" said Twiggy.
"Twiggy London" will bring the icon's internationally recognized aesthetic to HSN through a collection of effortless everyday looks embodying the element of "London chic" that defines her own personal style. The exclusive new collection will feature apparel, accessories and shoes, including blouses, jackets and versatile handbags in bold colors, all at accessible price points.
"We are thrilled to have international icon Twiggy join HSN. Her addition reinforces our strategy of bringing in brand partners who embody style and personality, communicate a multifaceted life and create a lifestyle brand that keenly resonates with our customers," said Mindy Grossman, CEO of HSN, Inc. "We look forward to seeing a fashion symbol like Twiggy celebrate women of all ages, and engage and share with them her inspiration behind 'Twiggy London.' "
Twiggy became a household name in the 1960's, gracing covers of fashion magazines across the globe. She has received two Golden Globe awards and a Tony Awards nomination for various acting roles, has written several books and most recently appeared on "America's Next Top Model" as a judge. Twiggy continues her modeling career and has become an authority in the fashion industry.
The Twiggy London collection will debut at midnight-2am, 11am-1pm and 9pm-11pm on April 3 on HSN and hsn.com. Retail prices will range from $29 to $99.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
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