Walsh describes her inspiration for the fragrance coming from a mysterious ex-boyfriend whose scent she missed. She wanted to be able to recreate the scent of that shirt he left behind. "A warm, nuzzly scent, this fragrance embraces you like a big hug. I really wanted women to have that delicious feeling of romance whether 'he's' in the picture or not," says Walsh. "I was thrilled to launch on HSN and to share my vision of the Boyfriend story with HSN viewers."
The success of launch day sales of the Boyfriend Fragrance train case, which offers a collection of fine fragrance and bath and body products, occurred in just 50 minutes of air time. Walsh began selling the single pulse point roller ball, solid perfume and body creme on day two. The pulse point oil and body cream both sold out by day's end. The launch day sales of Boyfriend, further reinforces the success that HSN has achieved with celebrity fragrances.
"Boyfriend's success further reinforces our role in changing the paradigm for a prestige fragrance launch and our commitment to continue to innovate in the retail space," says
Leading up to the launch of Boyfriend, Walsh released 8 webimercials written and directed by the actress herself, relaying the sentiments the Boyfriend scent was developed to evoke. Launched via various social media channels, including Twitter, YouTube and select blogs, the Boyfriend webimercials have been viewed more than 200,000 times to date and were released by Walsh prior to her appearance on HSN to drive excitement and anticipation.
The solid perfume with zippered case
Founded in 2010,
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile. HSN, founded 33 years ago as the first shopping network, is an operating segment of
News Provided by Acquire Media