ST. PETERSBURG, Fla.
Women want to know how to look effortlessly fabulous and fashionable, regardless of their body type, and with the arrival of LUKASTYLE on HSN, on March 28th they will finally have their answer. Following his wildly successful appearance as guest host of HSN's Spring Style Report (February 25-March 1), celebrity stylist Wayne Scot Lukas is now bringing his 20 years of experience as a stylist to the stars to HSN as he launches his original line, LUKASTYLE, in a two-day event on the network.
LUKASTYLE seamlessly combines fashion, style, and comfort in a line of core wardrobe pieces, such as cotton blend dresses, skirts, pants, tops, jackets, techno cashmere cardigans, hoodies and tanks. With colors and shapes that work together, the LUKASTYLE line of mix and match separates can yield more than 1,000 different looks. And, to give each woman her own personal stylist, Lukas has created innovative garment hangtags that make fashion easy, eliminate guesswork, and show a variety of different wardrobe combinations.
"So much of today's fashion makes women feel less confident about their bodies," said Lukas. "I believe women are great just as they are, and with the right design, fit and styling tips, every woman can look and feel beautiful, regardless of her size, shape or budget."
Lukas has worked with many of the world's biggest celebrities and most glamorous women, including Halle Berry, Christie Brinkley, Glenn Close, Cindy Crawford, Lauren Hutton, Janet Jackson, Meryl Streep, and Tina Turner, among others. His styling creations have graced the editorial pages of an array of top fashion and entertainment magazines, including Elle, Marie Claire, Harper's Bazaar, Italian and British Vogue, US Weekly, People, W, Premiere, Entertainment Weekly, Vibe and Arena, among others. In addition to fashion industry insiders, Lukas is widely known to the general public as the premiere co-host/stylist for the first season of TLC's hit fashion intervention show, "What Not To Wear."
"HSN is delighted to offer our viewers the debut of LUKASTYLE," said Belinda Rohleder, Senior Vice President of Ready to Wear for HSN. "Wayne has combined his vast experience with his flair for design and created a fashion line that fulfills our customers' demands: great looking clothes that are easy for every woman to wear."
LUKASTYLE premieres on HSN on Wednesday, March 28th at 2:00 a.m., with additional shows on Thursday, March 29th at 11:00 a.m. and 9:00 p.m. (all times EDT). The entire collection, along with styling tips from Lukas will be available at http://www.hsn.com/ as of March 28.
The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC (NASDAQ: IACI), is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers lives. On HSN and http://www.hsn.com/, customers can find an array of unique products and brand names in categories such as Beauty (e.g., Sephora, H2O+ Cosmetics, Ken Paves, Paula Dorf); Jewelry (e.g., R.J. Graziano, Michael Anthony, Cameron Cohen, Elini); Home/Lifestyle (e.g., Dyson, Todd English, ProForm, Wolfgang Puck, Reebok, Bob Vila, Roy Yamaguchi); Fashion (e.g.. Randolph Duke, Tommy Hilfiger, Carlos Falchi, Gloria Vanderbilt); and Electronics (e.g., Gateway, Panasonic, Sharp, JVC). HSN delivers its merchandise across a full spectrum of platforms, including TV, where the network reaches 89 million households and is the 4th largest in the U.S.; online, and through http://www.hsn.com/, which also features value-added video-on-demand and podcasts of products, shows, and tips.
First Call Analyst:
CONTACT: Lisa Zupko, of HSN, +1-727-872-5718, Lisa.Zupko@hsn.net
Web site: http://www.hsn.com/