HSN Executives

Brian Bradley

Executive Vice President of HSN.com and Advanced Services, HSN

Brian Bradley

As Executive Vice President of HSN.com and Advanced Services, Brian Bradley is responsible for developing and guiding the strategic direction and operations of HSN.com and maximizing the growth of the e-commerce channel. Specifically, he oversees all components of the web business, including merchandising, marketing, sales, content and technology, and targets strategies that enhance the customer experience and customer acquisition efforts. In addition, Mr. Bradley manages the Company's Advanced Services unit which develops new distribution services for HSN, including Shop by Remote, broadband applications and video-on-demand.

Mr. Bradley joined HSN after four years with Circuit City where he most recently served as Senior Vice President, Multi-Channel. In that capacity, he led the company's Direct business including its website, call center and catalog channels. Among his many accomplishments in that role, Mr. Bradley was responsible for significantly improving the effectiveness of the company's digital direct marketing efforts, driving web traffic and sales.

Mr. Bradley joined Circuit City in 2005 as Vice President and GM, Strategy, Business Development and Innovation. While in this role, Mr. Bradley managed 11 stores and, among other areas of responsibility, developed a new multi-channel retailing strategy that generated significant web sales growth.

Previously, Mr. Bradley was Director of Strategy and Implementation for Capital One Financial Corporation from 2002 to 2005 where he developed the company's strategic agenda and identified initiatives to enhance customer relationships. Earlier, Mr. Bradley spent more than five years at McKinsey & Company, where he focused on the Consumer/Retail practice with an emphasis on Multi-Channel Retailing. Mr. Bradley began his career at IBM where he held a variety of positions from 1992 through 1997, including Worldwide operations Process Manager.

Mr. Bradley holds an M.B.A. from Duke University, Fuqua School of Business and a B.S. in Engineering from the University of Michigan.


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