Company

History of Innovation

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2013

  • HSN partners with TNT and Warner Brothers to create an online fashion boutique inspired by the popular series Dallas. This gives customers unparalleled insider access to the show while they shop for looks in the style of their favorite characters.
  • HSN launches an innovative multi-concert, marketing partnership with The Venetian Las Vegas. HSN kicks off the partnership in February when the Venetian hosts a special HSN Live concert event featuring Grammy Award-winning singer-songwriter and multi-platinum selling artist Michael Bolton.
  • HSN Cares partners with The Heart Truth campaign and Diet Coke to generate awareness for women and heart disease and to support women’s heart health programs. As part of this campaign, HSN will be included in Diet Coke point-of-sale materials in more than 8,000 Walgreens stores. HSN will also create exclusive merchandise to support the cause.
  • In January, HSN debuts a comprehensive redesign of all HSN digital platforms, including mobile and tablet, elevating the customer experience by making the retailer's platforms faster, more efficient, and even more social. Some features of the redesign include a new look and feel to enhance the online experience, integration of HSN’s social communities prominently through all its platforms, and technological improvements to the content and software architecture. The launch is a great technical accomplishment for HSN, a testament to its heritage in technology and innovation.

2012

  • HSN partners with Coca-Cola, one of the world’s most recognizable brands, to create an omni-channel retail experience which will include the largest online assortment of Coke branded products in the world representing the ultimate Coca-Cola merchandise destination. This strategic alliance provides an unparalleled platform to broadly reach new prospects through relevant brand integration, occasion-based event marketing and direct-to-consumer efforts to the 19 million highly engaged members of the My Coke Rewards loyalty program.
  • HSN partners with Paramount Pictures to bring the release of the film Guilt Trip to life through an innovative marketing event. An HSN product search is prominently featured in the movie and the partnership will mirror this with a real life nationwide product inventor search which will conclude with the winner being featured In a Guilt Trip on-air event at HSN.
  • In November, HSNi hosts its first Investor Day as a stand-alone public company. HSNi provides insight into the powerful content, loyal community, and diverse platforms that drive its performance.
  • In October, music legend Rod Stewart returns to HSN as part of the HSN Live concert series to once again shatter music sales records at HSN. Customers are inspired to purchase during a live behind-the-scenes show on Facebook, during the concert and by watching an online post-show performance.
  • HSN launches the HSN Lounge, a digital live streaming platform for content that extends the conversation from the live TV broadcast. HSN Lounge, located in the HSN studios, is a hub for social activity and is the perfect backdrop for guests to connect directly with customers and for HSN to tap into the broad fan base of on-air personalities.
  • HSN launches its first automotive partnership with Toyota, showcasing the entire line of Toyota hybrids within HSN’s various platforms. As part of this partnership, Toyota funds an offer packet with a $1,000 HSN gift card if the customer purchases a Toyota vehicle.
  • In August, HSN partners with HBO for unique licensing deal to offer an exclusive curated beauty and home collection, Forsaken, inspired by HBO's hit show True Blood. The collection of branded products will be available live on HSN, HSN.com and via HSN Mobile starting August 9.
  • HSN partners with Norwegian Cruise Lines giving HSN customers the opportunity to win a cruise for two each day during HSN’s birthday month. This highly targeted cross-marketing campaign with Norwegian Cruise Lines resulted in interest from tens of thousands of prospects for HSN and at the same time, demonstrated HSN’s power as an effective marketing platform by driving a substantial number of prospects to Norwegian Cruise Lines.
  • HSN partners with Universal Picture's epic action adventure Snow White and the Huntsman to bring customers a collection of 200+ exclusive products inspired by the movie. HSN received unprecedented access during the film's production to create an unparalleled product assortment and produce unique video content that is exclusive to each of its mobile, online and television channels. The assortment includes the first-ever fashion apparel collection for consumers by Colleen Atwood, the film's costume designer and three-time Academy Award winner.
  • In March, Lionel Richie sells more than 20,000 CDs in just one hour during an innovative HSN LIVE concert event streaming live via HSN TV, HSN.com, HSN Mobile and HSN's Facebook page. The multi-platform event includes a comprehensive social campaign using a pre-show on Facebook, live performance on TV, a private post-concert on Facebook and a significant Twitter presence promoting a two-way dialogue with customers. Billboard and Rolling Stone credits HSN with contributing to Lionel's most successful album launch in over 26 years.
  • HSN partners with leading technology provider Intel debut the HSN TOUCHWALL. The interactive touchwall enables the company to expand its reach and interaction with shoppers beyond TV and the Internet. Using the touchwall, consumers can engage with world-renowned chef Wolfgang Puck and make their own virtual pizzas using his signature products. Following the experience, participants receive an email or text on their mobile phone with a shopping list and link to order online. The HSN TOUCHWALL epitomizes how HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience.

2011

  • In August, HSN launches a multi-platform exclusive shopping event celebrating the style, fashion and decor inspired by one of the most highly anticipated films of the summer, The Help, from Dreamworks Pictures.
  • In October, HSN presents an exclusive collection of merchandise inspired by the Paramount Pictures' Footloose, which included an innovative custom magazine publication with Footwear News that resulted in HSN being named Retailer of the Year.
  • HSN pioneers the concept of boundaryless retail™ – an environment devoid of artificial barriers, driven by innovation and collaboration and that leverages the power of technology to create a frictionless experience for consumers.
  • HSN becomes the first and only retailer to integrate Quick Response (QR) codes on TV to drive sales via mobile.
  • HSN partners with TV manufacturers to provide commerce and content on the emerging Connect TV platform which is now available via the Yahoo TV widget platform. In addition, HSN partners with Samsung to debut a two-screen application that offers a rich consumer experience between a Connected TV and a tablet device.
  • In June, HSN develops and launches the retail industry's first casual gaming and digital entertainment portal called HSN Arcade to tremendous success. HSN becomes the first retailer to combine three of the most powerful web activities —shopping, gaming and sharing—all on one screen. HSN Arcade allows customers the unprecedented ability to play their favorite games while simultaneously watching HSN live, browsing HSN's online store, sharing game scores and products on Facebook and buying. During the first 6 months, HSN Arcade generates more than 35 million game plays.
  • HSN announces a multi-year partnership with Kraft Foods, the first collaboration between the multi-channel retailer and a consumer products goods company. The program combines innovative content and commerce across multiple HSN and Kraft Foods platforms.
  • HSN announces the launch of HSN ID, a new way for consumers to access HSN's special offers, live broadcast and more from their Sprint ID Android phone.

2010

  • HSN launches a dynamic new app for the Apple iPad, extending the company's digital reach to millions of iPad users. With the launch, HSN becomes the only retailer offering a video-centric iPad experience that allows consumers to watch live streaming video and 15 channels of archived video, as well as the ability to program their own channels based on their preferences.
  • HSN launches HSN2 on the DISH Network. This second 24-hour television shopping channel offers customers a curated assortment of encore airings of HSN's must-see shows, products, brands and personalities.
  • HSN announces the launch of the HSN Shop Application for mobile devices featuring Google's Android operating platform.
  • Rod Stewart debuted his latest CD, Fly Me To The Moon, during a live one-hour concert event, broadcasted on TV, online, and mobile. The entertainer shattered music sales records at HSN and broke viewership records.
  • HSN announces a strategic and unique marketing alliance with Sony Pictures aimed at supporting the studio's highly anticipated motion picture Eat Pray Love. As part of the alliance, HSN executes the most comprehensive 360-degree marketing campaign in its history, including 72 hours of original programming featuring unique products based around the movie.
  • HSN announces the launch of HSN Mobile, a user-friendly, mobile-optimized version of the retailer's top ten trafficked e-commerce site hsn.com.
  • HSN announces a partnership with Grammy award-winning singer, Mary J. Blige. The partnership marks the first time a prestige fragrance will launch exclusively via a TV retail platform.

2009

  • HSN announces the launch of the HSN Shop App, an innovative new Apple iPhone application, allowing customers to shop on three screens; TV, web and mobile.
  • HSN and Verizon FIOS introduce the HSN Shop by Remote® widget, allowing Verizon FIOS TV customers to purchase HSN products with their remote. The full-screen widget allows browsing in the following categories; current on air item, Today's Special, Verizon FiOS Deal of the Day and Last 15 Items Aired.

2008

  • HSN enters the world of social networking with the launch of MySpace and Facebook pages.
  • HSN enters into a partnership with Conde Nast (Allure, Gourmet, and Lucky magazines) which begins with two days of "Shop with Lucky" shows.
  • HSN invites consumers to "Come On In" with the launch of its largest customer acquisition campaign to date. The multi-million dollar advertising campaign includes TV ads airing during the summer Olympics, as well as print ads appearing in magazines such as Allure & Gourmet.
  • HSNi spins off from its parent company and into a stand-alone public company and its shares begin trading on The NASDAQ Global Select Market.

2007

  • HSN begins the rollout of a comprehensive re-branding initiative with the introduction of new sets, graphics and on-air presentations as well as a refreshed HSN.com. The new brand reflects a tone, look and feel that has never been seen before in electronic retail.
  • HSN launches HSN Shop by Remote® nationally via satellite provider DISH Network. Shop by Remote® is an interactive television service that allows viewers to purchase items with just a few clicks of their remote control.
  • HSN.com fully integrates video and HSN becomes one of the largest providers of video to youtube.com.

2006

  • Mindy Grossman appointed CEO to lead the transformation of HSN.
  • HSN introduces HSN Shop by Remote®, allowing viewers to purchase items directly from their remote control.

2005

  • HSN acquires leading catalog and online retailer, Cornerstone Brands, and its portfolio of well-respected brands, including: Ballard Designs, Frontgate, Garnet Hill, Grandin Road, and TravelSmith.

2001

  • HSN acquires the Improvements brand catalog and website from Hanover Direct Inc.
  • More revenue is generated on HSN.com in Q4 2001 than all of FYE 2000.

2000

  • Home Shopping Network officially changes its name to HSN with its first-ever branding campaign titled "Only on HSN."

1999

  • Home Shopping Network acquires Ingenious Designs, a producer of consumer products sold via direct response TV ads and infomercials.
  • HSN.com successfully launches and becomes profitable within 3 months.

1995

  • Barry Diller acquires The Home Shopping Network and becomes Chairman of the Board.

1993

  • Liberty Media acquires a controlling interest in The Home Shopping Network.

1986

  • The Home Shopping Network emerges as a public company trading on the American Stock Exchange.

1985

  • Home Shopping Channel launched nationwide as Home Shopping Club, broadcasting 24-hours a day on cable and local TV.

1981

  • Business concept grows to Tampa Bay area local access cable as "Home Shopping Channel."

1977

  • HSN is founded when 112 electric can openers were sold on a Clearwater, Florida AM radio station. HSN develops and runs a regularly scheduled radio show called "Suncoast Bargaineers."